Wednesday 24 February 2016

Swiss motorcycle market

Swiss motorcycle market +17.10 percent in 2015

The Europe-wide recovery in motorcycle registrations was reflected in Switzerland last year with MotoSuisse, the motorcycle industry trade association in Switzerland, reporting that the market there saw sales grow by +17.10 percent for the 12 months to December 2015 with a 20-year record of 27,306 new units registered.
Some 75% of those were large displacement motorcycles of 500cc+ (21,747 machines, an increase of +14.2% over the previous year).
In total PTW terms Yamaha was market leader, selling 10,310 units (+9.15 percent), with Honda second, followed by BMW, Vespa, Harley-Davidson, Kawasaki and KTM; Suzuki dropped to 11th and were down by nearly 27 percent year-on-year.
In motorcycle terms Yamaha were leader, up by +44.79 percent over 2014 at 4,975 units, with BMW second (+14.46 percent), followed by Harley-Davidson (-2.31 percent),
Honda (-8.68 percent), Kawasaki (+31.09 percent), KTM (+13.07 percent), Ducati (+34.60 percent), Triumph and Suzuki, whose motorcycle sales were +15.14 percent in Switzerland in 2015.
The top selling motorcycle in Switzerland in 2015 was Yamaha's MT-07, followed by their MT-09, the BMW R 1200 GS, the Ducati Scrambler and Yamaha's MT-09 Tracer variant. Kawasaki's Z 800 was sixth best seller, followed by BMW's R nine T, and the H-D Breakout.
In total PTW terms the Swiss market was +9.15 percent at 48,813 units - a third consecutive year of growth.
Scooter sales increased slightly at +0.5 percent compared to 2014, 21,507 units with 61 percent of them 125cc. Yamaha was top brand, followed by Honda, Vespa and Sym. The Vespa Primavera 125 was the best selling scooter.
The 'Quad' market in Switzerland is one of Europe's largest, worth 1,600 units in 2015 (+22.06 percent), with Kymco the top selling brand, followed by Can-Am, Yamaha and Polaris fourth in the market where their European headquarters is based.
www.motosuisse.ch