Thursday 24 September 2015

UK motorcycle market

UK market +15.85 percent for the eight months to August

The latest data from the motorcycle industry trade association in the UK (MCIA) shows August new motorcycle registrations up by +18.17 percent (7,135 units - the best August figure for more than 10 years) and for the year-to-date up by +15.85 percent (74,113 units - also the best first eight month UK market performance for a decade).



In total PTW terms the UK market is also convincingly now back to pre-recessionary levels with August +13.91 percent (7,951 units) and the year-to-date +13.17 percent (80,189 units).
Scooter style mopeds and other small cc units are -11.8 percent for the year-to-date at 6,076 units.
The fastest growing sector of the UK market in styling terms this year has been 'Naked' bikes, +30.4 percent at 21,783 units; with Adventure Sport models showing +24.3 percent growth (11,960 units). Trail/Enduro models are + 12.2 percent (3,652 units YTD), Supersport models are + 12.1 percent YTD (9,867 units), custom style machines are +11.5 percent (6,599 units), but in a market realignment trend being seen elsewhere in Europe, Sport/Touring machines are -5.1 percent for the YTD in the UK with traditional Touring models -12.9 percent.
Machines between 651 and 1,000cc are +27.2 percent YTD (18,732 units), and 14,822 units over 1,000 cc were sold in the first eight months of the year (14,882 units). The biggest market sector is the 51 - 125 cc band, which is +14.3 percent YTD at 29,087 units out of the 80,189 total.
Honda has the #1 market share in the UK (1,228 units) with Yamaha second (1,030 units), and Lexmoto third (644 units) followed by Suzuki, Triumph, Kawasaki, Piaggio, BMW, Harley-Davidson and KTM 10th.