Thursday 11 December 2014

BMW Motorrad

BMW Motorrad sold 116,000 units in first 11 months of 2014

As of November 2014, BMW Motorrad had sold 7,0 % more motorcycles and maxi-scooters than in the equivalent period of the previous year, at 116,463 units (compared to 108,872 in the first 11 months of 2013) - which already puts the company above its total 2013 annual record of 115,215 units.



In November they sold 7,411 units, an increase of 0.9% over November 2013.
Heiner Faust, BMW Motorrad Head of Sales and Marketing, said that "this excellent retail result is mainly due to solid growth in the European markets, Asia and the USA. The sales figure for Germany, our largest individual market, is just above last year's high level".
The company says that demand continues to be strong for the R series models launched in 2014, with the new air/liquid-cooled Boxer engine as well as for the purist Boxer roadster BMW R nine T and the sporty 4-cylinder roadster BMW S 1000 R.
"Clearly we are appealing very effectively to our customers with all our new models. Our shooting star is the R nineT, which has made it from zero to fourth place on our bestseller list as of November.


"Meanwhile, our new Supersports bike for model year 2015 - the S 1000 RR - has received outstanding reviews in the motorcycle press. We are very much looking forward to seeing the first comparative tests among current competitors.
"We are also getting very positive market signals for our other four new motorshow presentations, the R 1200 R roadster, the sports touring bike R 1200 RS and the S 1000 XR in the new Adventure-Sport segment, as well as the mid-range F 800 R".