Alpinestars celebrates 50 years
of motorsport success
|Company founder Sante Mazzarolo (left),|
Kenny Roberts (centre) and
present company CEO
ALPINESTARS marked its 50th anniversary on the night of Sunday 8th September with a star-studded party in Milan.
During the evening guest stars from the world of motorsports, racers past and present and notable industry personalities, as well as a host of TV celebrities and fashion writers joined company founder Sante Mazzarolo and current CEO Gabriele Mazzarolo to celebrate.
Amongst the many former luminaries in attendance were legendary multiple World Motocross Champion Roger DeCoster, three-times Grand Prix Motorcycling World Champion Kenny Roberts, fivetimes Grand Prix Motorcycling World Champion Mick Doohan, multiple Grand Prix winner Randy Mamola and the multidiscipline star Jean-Michel Bayle.
Many current racing stars were also present, including reigning MotoGP World Champion Jorge Lorenzo, his rival Dani Pedrosa, Dakar Rally legends Marc Coma and Nani Roma, Superbike riders Carlos Checa, Chaz Davies and Eugene Laverty, and Isle of Man TT legend John McGuinness.
Guests were treated to a specially commissioned museum visit, charting the company’s 50 years of innovation and product development, as well as a Hall of Fame display of Championship winning products, used by many of the stars in attendance. Alpinestars also launched a commemorative book describing its story in the world of motorsports, motorcycling, cycling and action sports.
Presiding over the unique mix of personalities on the guest list, Sante Mazzarolo, who founded Alpinestars half a century ago, together with his son, Gabriele, who is steering the brand into its next 50 years, also enjoyed the gathering of family, friends and associates who came from all parts of the globe to mark a unique heritage and look forward to a continuing legacy.